Brand kit

We believe our logo depicts the essence of who we are. The color purple symbolizes luxury, creativity and wisdom. The graphic of a nomad is our target audience member. Our nomad is a location-independent individual, who trusts us to provide innovative financial services aligned with his/her worldview. This logo is our foundation, a memorable first impression and an invitation for people to learn more about us.

The primary colors are major identity colors that will be used in different situations. They are to be used across all communications and applications, including as background colors and body copy. These are the four primary colors integrated in the NeoNomad logo, ranging from blue to purple, magenta and light blue.

We chose to use the Poppins font for its versatility in text, since our content will be displayed on desktop and smartphone. It’s bold and readable - a statement font.